Why The Shepherd’s Guide Should Not Be Categorized As A Yellow Page Product
Did you know that the Federal Communications Commission (FCC) mandates telephone companies deliver a directory to every phone number listed in their phone books? It’s true. Telephone companies are required by law to deliver those big bulky books each year. So maybe we can extend these phone companies a little grace when we find them on the ground next to our mailbox at the bottom of our driveways, or on our front door steps. These big books are unusually distributed by a 3rd party contractor and more times than not, they end up in the trash never making it into the home.
Did you know these telephone companies have an “Opt-Out” program where you give them permission to discontinue deliveries? If you visit the site below, after entering your zip code, you’ll see a list of yellow page directories that you can select to stop deliveries to you. This is the only way by law the phone companies can stop delivering.
So what makes The Shepherd’s Guide different?
1st Our Statement of Faith: Signing our statement of faith separates your business from the competition. It gives customers confidence knowing you pledge to hold the highest Biblical code of ethics in business transactions, and customers will be treated with the utmost respect and integrity.
2nd Our Distribution is Unique: The Shepherd’s Guide has a one of a kind distribution process which has been developed over 34 years. Each distribution location is predetermined by an established relationship and/or is requested. We distribute predominantly through churches, ministries, schools and businesses. Each place of distribution has agreed to distribute them and more importantly each distribution point anticipates receiving new editions of our directories each year. It is estimated that 70% of users who pick up The Shepherd’s Guide the first time, look through the entire directory.
3rd Our 34 Year Product History continues to build community and find its way into new family homes and new Christian owned businesses. Many times we hear users say they still have the first one they received 10 or more years ago. Advertisers tell us they still get calls from advertisements placed in previous editions.
4th Print is alive and well. Perceptions are not always reality. Many people think the Internet has replaced the printed directory. This is not true. The internet has definitely changed the local search market, but print is far from being dead. Here is another perception you may have heard; people over 40 yrs. old still like to hold a book (Print) in their hands when they read while those younger than 40 might instead prefer to read an eBook from an iPad or Kindle. Breaking it down further, of the two age groups, <40 and >40, which age group is more inclined to own a home or need attorneys, plumbers, insurance, auto repairs, landscaping, etc.? You see where I’m going with this, right? Print is not dead; it has changed, but it is not dead.
5th The Shepherd’s Guide website is alive and well. Go to http://www.google.com and type in “Christian Business Directory”. You will see The Shepherd’s Guide appears on the first page every time. Now go to http://www.yahoo.com and type in Christian Business Directory, and then do the same on http://www.bing.com. These are the top 3 search engines on the web and The Shepherd’s Guide shows up on the first page every time. At this point, your listing is just 2 or 3 clicks away from being found.
We hope this article has been informative for you. Remember to call us and let us know how we can help you.
The Shepherd’s Guide Team!