5 Reasons Why People Prefer Christian Owned Businesses


In this day and age, making the smart decision on a product or service requires a lot of work, energy, and time. It can get pretty overwhelming to sift through the thousands of business listings in your local area, let alone find the trustworthy companies among them.

As a personal example, I recently caught up with a cousin who had become widowed 6 years ago. She mentioned to me how she’s had to make decisions for things she never really had to before, and the difficulties that come with making the right one.  It wasn’t hard to sympathize with her, there are just so many options for plumbers, contractors, handymen, roofers, etc. We’re talking about inviting people into our homes, how do we know who to trust?

When people are in need of a service, they look for a trustworthy business. Here are 5 reasons why people prefer to do business with a Christian owned company:

  1. Higher Standards — You can expect a higher standard of integrity and reliability in how they practice their business. Christians in business share the built-in biblical values that govern them personally and in the workplace. Their business ethics demand that they respect your home & belongings, complete the job and stand behind their work.  You will be able to trust them as though they are a close acquaintance or friend.

  2. Money Well Invested — When doing business with a Christian owned company, you can trust that they will be good stewards of your money and time. Most Christian business owners tithe a portion of their profits.  This money usually goes to their home church, but also can be given to local ministries and charities.  By hiring a Christian contractor, you are also helping promote the work of the Kingdom of God through their giving.

  3. Building Community — When people connect with like-minded, value-oriented companies, it brings a sense of community and fellowship even outside of the church.

  4. Save Time — If you seek a trustworthy company that hold themselves to biblical standards, you’ve already narrowed down the list of businesses to look through tenfold. You save the time that would have been spent looking through reviews, or asking all your friends for referrals.

  5. Peace of Mind — After reading reasons 1 through 4, hasn’t it already given you peace of mind? It makes the process easier and stress-free, and we do our best to keep it that way for you.

As we navigate through the Information Digital Age, many people don’t know where to turn for reliability when faced with a decision. The Shepherd’s Guide came from that need to find trustworthy businesses in faith. Did you know that we encourage every single one of our advertisers to make a Statement of Faith (link) and display themselves as Christian owned businesses?

Be sure to claim your listing at The Shepherd’s Guide!

The Importance of Customer Engagement

ENGAGING (en-gey-jing) adjective: winning, attractive, pleasing (example: an engaging smile)

Whether you’re at the store, walking down the street or sitting in a business meeting, someone smiling at you can change your attitude. It might soften your anger, tear down a defense or objection, or it might simply brighten your already cheery attitude. Good salesmen know how to engage with a potential client and brighten their potential sales outcome.

With that last sentence, over half of you have said: “BUT I’m not a SALESMAN. I’m not in sales.”  Most people don’t realize that all of us are in sales.   We are selling ourselves and our company with every customer interaction.  You might be a bookkeeper responsible for accounts receivable or you might be a service technician for a cable company – you’re still in sales and by engaging with your customer, you’re providing a valuable service for everyone involved.

Engagement is welcoming! It’s a pleasant tone of voice, whether in person or on the phone. It’s seeing comments on social media and responding to them whether they are positive or negative. It’s making information easy to find on your website, or having the contact information readily accessible. It’s making it easier for your customer to have a personal connection. Engaging wins the heart of the customer through attractive interaction which pleases the customer and meets or exceeds their expectations.

3 Reasons Why Customer Engagement is important for YOUR CLIENT

1.  Engaging with your customer helps them feel important.

2.  Your customer feels heard and understood.

3.  Your customer feels like they can come back to you with problems or for their next purchase or service need. They know they will be treated like they are your only customer.

3 Reasons Why Customer Engagement is important for YOU

1.  You are building a community with your customers.  That will inspire your customers to tell their friends and associates; building a bigger community of business prospects.

2.  You are overcoming objections for initial sales or service and resolving problems before they negatively impact your brand.

3.  You are being proactive and being proactive builds confidence within the community you serve. Confidence inspires trust and attracts more business.

Customer engagement occurs in many different arenas:  face-to-face, phone, web, text messages, and of course, the growing popularity of social media platforms.  Customer engagement must be modified for each situation.  While a greeting with a smile when face-to-face is a definite, a customer will also be able to discern whether you are smiling on the phone.  Social media and website traffic should be monitored and responded to in a timely fashion and with a pleasant writing style (“smile”). Engagement starts with being friendly and open no matter the circumstances; and with the appropriate empathetic listening skills it will win the customer’s loyalty and trust through a sale or a positive resolution.

ShepherdsGuide.com offers customer engagement through our Customer Reviews.  Make sure your customers can find you and engage with you…FREE!  Visit www.shepherdsguide.com and Sign Up Today!

Originally posted by guest blogger, Nicole Beus on Mon, Nov 14, 2011

~ Nicole “Indy” Beus is the owner of Indy’s Services a Social Media Management, Graphic Design, and Virtual Assistance company since 2006.  To learn more about her, follow online on Twitter: @Indys, Facebook: Indy’s Services, or Indy’s website indyses.net.

Be sure to claim your listing at The Shepherd’s Guide!